Posts Tagged ‘Strategic Attraction’

In my previous post I discussed the steps in creating a Strategic Attraction Plan for your Business/life. Having written these words just a few days ago, I have been observing my colleagues and clients as the approach the new year. It is clear that many of them are going ‘gangbusters’, clearly they are open for business. In contrast there are the stallers, those holding their breath and hesitating to jump in. This raise an important issue for me as a coach and a word to you as a reader which is as follows:

You can plan until the cows come home and
if you are not Open for Business,
nothing will happen or
the results you are expecting will disappoint you.

I know – I have been there.

There are Four ‘C’s’ I have observed in myself and others:

1)      Conditions:
Conditions are linked to the great ‘BUTS’ in life, but I am not quite ready, but I need to sort out my finances, but I need to do more marketing… and so on.

To be attractive, you simply need to jump in. Frankly the Universe doesn’t care if everything is perfect, it simply wants to know if you are ready.

Being Open for Business implies that you are open to receive, believing in yourself and envisioning fully the possibility of what is to come. Conditions exist only in your head and are a distant cousin of fear. Don’t let them hold you back.

2)      Commitment:
The second stalling strategy is lack of commitment. Are you or are you not in the game? Are you or are you not Open for Business?
Commitment means making your business, or whatever other aspect of your life you are endeavoring to change, a priority. This will mean clarifying your boundaries, being clear on what serves your business and what does not.

When it comes to entrepreneurship particularly,  commitment requires that you view yourself as a business person, that you begin to keep business hours which respond to your perfect client’s needs, that you are prepared to say NO to requests that interfere with you creating and growing the business/life you want for YOU.

3)      Complaints:
You get started and things just aren’t going according to plan. Another stalling strategy as you get lost in what is not working.

Complaints are simply roadSIGNS and an opportunity to shift what is not aligned with what you want or expect to what is. A simple strategy is to take your complaint, for example, clients who sign up for your services and then cancel. Now make your complaint about them , then Flip-It and specify the qualities of your perfect client, for example, my clients are reliable and committed.

Complaints are simply contrast and give you the opportunity to clarify and to re-work your Strategic Attraction plan. Simply remember this, if you do not flip your complaints, you will continue to receive exactly what you are complaining about.

4)      Celebration:
This may seem like an odd one yet celebration is a key part of the equation.

Celebration evokes gratitude, an ability to be consciously aware of what is already happening in your business/life and acknowledging this. It is an important element of being Open for Business as celebration stokes the fires and fuels your passion.

Celebration/gratitude also allows you to inform the Universe about what appeals to you, allowing you to attract more of the same.

Final Thoughts
If you are feeling stalled with your business or your life, be aware of the Four ‘C’s’. You are the boss of YOU and Your Business, Your Life. You get to choose to be Open for Business.

Until next time….


Betty Healey, MEd, is a consultant-coach-facilitator of Conscious Communication. Learn more about her,  her business, her books and upcoming retreats at http://www.roadsigns.ca.

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Just as the wind from Sandy blew into our region last evening, catapulting me forward as I drove down the 401, new opportunities have been blowing into my life and business. It is a great time in life, especially when you are open to what is possible rather than planning all the details. Of course I set the scene when Jim and I sat down mid-September and created our Strategic Attraction Plan (SAP) for the upcoming year.

Strategic Attraction
For years clients and colleagues have asked me about running a business and what makes a business successful. I simply say, Strategic Attraction Planning. I know you have all heard of a Strategic Plan, something that is considered an essential ingredient for any successful business. A secret, I’ve never had one ! What I have instead is my SAP. So what’s the difference? Strategic Attraction as the name suggests, is about engaging the Law of Attraction strategically in your business. It has four sections to it:

  1. The qualities and characteristics of your perfect customer/client
  2. What makes you, as  a business person/entrepreneur ‘tick’ – why you do what you do
  3. What you want – we call this clarity, setting your business intentions
  4. Who do you BE –  understanding that everything you want from life begins within you and your energy

That’s different than a regular Strategic Plan!

Intentions and Goals
Intentions and goals are frequently confused. A simple explanation is that an intention is open-ended. It states what you want yet is not fixed on a specific outcome. Example: I am attracting my perfect healthy body. Notice that you have not specified how this will happen or what you specifically mean by that. You are leaving the solution open-ended and as a result, give yourself permission to attract something you may not have considered otherwise.

Goals on the other hand specify an outcome. For example: I plan to lose 10 pounds, begin the new diet and go to the gym 3 nights a week. You have already decided on the solutions and fix your attention to the scales, what you eat and working out. Boring !

In business I have found that intentionality is far more powerful than goals. That’s not to say I don’t have any goals as most of the projects I work on have deadlines and deliverables. At the same time my intentions have opened up possibilities for me I never would have considered. You have to love that.

Who You BE
We all have a slightly skewed view of who we are. I have long been a believer of taking every opportunity to learn more about ME and to understand my strengths and what makes m unique. Knowing these things about yourself helps you to engage those strengths and focus on what you do well. Too often you do the opposite – you focus on improving your weaknesses. Trust me this does not work. Whatever you focus on grows! Don’t you want to grow your strengths?

So where do you start; what can you do. One of the tools I love, and which recently blew into our lives is a learning system called Lumina. It offers you the opportunity to complete a self-assessment questionnaire which then generates a Spark Portrait which is all about you. You learn about the four colour energies and how you play in them, the eight aspects and twenty-four qualities of personality and, most importantly, your strengths. Of course the added benefit is that, the more you learn about you, the more you learn about others.

Invite in the WIND
For me the WIND signifies Welcoming In New Discovery. Investing in yourself, is an investment in your life, your work and if you are like me, your business. With the wind comes new air to breathe, new knowledge of self and of course new life opportunities.

I invite you to stand outside, open your arms, feel yourself fly in the WIND, and imagine where your journey is headed. Who knows where you might land next?

Upcoming opportunities

Celebrate Your Strengths – Lumina Spark on November 13th,  Cornwall, Ontario and Strategic Attraction Planning on December 1st, 2012, Tigh Shee Retreat Center. To find out more contact Betty at betty@roadSIGNS.ca or go to http://www.roadsigns.ca/programs/upcoming-events.html.

If you are interested in completing your Lumina Spark Portrait contact betty@roadSIGNS.ca.

Until Next time;


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